You need the "purest ice in the world," harvested directly from the rapidly melting glaciers in Greenland.
At least, that's what Arctic Ice, a startup based in Greenland, is hoping will catch on as it begins selling glacier ice to upscale cocktail bars in Dubai.
"Our pure iceberg ice has little to no taste, ensuring it doesn't alter the flavor of beverages as it melts, unlike ice made from tap or mineral water," reads the Arctic Ice website.
Representatives for Arctic Ice and Natural Ice did not immediately respond to a request for comment from Business Insider.
AdvertisementArctic Ice isn't the first to come under fire for using glacier ice to chill drinks.
Persons:
—, Malik V, Rasmussen, commenter, Martha Stewart, Martha, Greta Thunberg
Organizations:
Service, Business, Arctic, United Arab Emirates, The Guardian, Guardian
Locations:
Greenland, Dubai, Nuuk, Denmark